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Marketing for the Health and Fitness Industry: Technology, Strategy and Value

Edited by Nicola Williams-Burnett, Edited by Hannah R. Marriott

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normal price: R 3 049.95

Price: R 2 744.95

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| book description |

Marketing for the Health and Fitness Industry: Technology, Strategy and Value provides an encompassing exploration of the current landscape in health and fitness marketing, expertly navigating the evolving challenges and transformations shaping the industry. Authored by a seasoned health and fitness practitioner, this monograph seamlessly weaves together diverse subjects such as participation trends, consumer behaviors, consumption values, and technology's impact. Spanning from the fitness boom of the 1970s to the present, the text offers a holistic perspective, offering practical insights into this dynamic and fast-paced market.

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Normally shipped | Usually dispatched in 3 to 6 weeks as supplier is out of stock
Publisher | Emerald Publishing Limited
Published date | 10 Jul 2025
Language |
Format | Hardback
Pages | 168
Dimensions | 229 x 152 x 14mm (L x W x H)
Weight | 330g
ISBN | 978-1-8398-2905-5
Readership Age |
BISAC | business & economics / marketing / general

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Normally shipped | Available from overseas. Usually dispatched in 14 days
Readership Age |

Normal Price | R 4 261.95
Price | R 3 835.95 | on special |

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