| book details |

Innovation in Marketing

Edited by Mark Peterson

| on special |

normal price: R 3 957.95

Price: R 3 759.95

| add to trolley |

| book description |

Innovation in Marketing, Volume 23 in the Review of Marketing Research series, brings together a diverse set of scholarly contributions that advance theoretical understanding of innovation in marketing. Grounded in the view that innovation involves the creation and implementation of new offerings and practices, the volume explores how meaningful changes in design, distribution, promotion, and pricing reshape markets. The chapters are organized to reflect the multifaceted nature of marketing innovation to offer a comprehensive and timely exploration of marketing innovationâ€™s many dimensions.

| product details |

| other options |

Normally shipped | Usually dispatched in 3 to 4 weeks as supplier is out of stock
Readership Age |

Normal Price | R 5 892.95
Price | R 5 598.95 | on special |

| add to trolley |

| back |

| your trolley |

To view the items in your trolley please sign in.

| sign in |

| specials |

Leeward: A Times Historical Novel of the Year 2023

Katie Daysh
Paperback / softback
384 pages
was: R 295.95
now: R 259.95
Available from overseas. Dispatched in aprox 4-8 weeks as local supplier is out of stock

| more |

| add to trolley |

Frankenstein

Mary Shelley
Hardback
264 pages
was: R 355.95
now: R 312.95
Available from overseas. Usually dispatched in 3 to 6 weeks

Victor Frankenstein driven by the mad dream of creating his own creature, experiments with alchemy and science to build a monster stitched together from dead remains.

| more |

| add to trolley |

The Quality of Mercy

Siphiwe Gloria Ndlovu
Paperback / softback
384 pages
was: R 340.95
now: R 299.95
Stock is usually dispatched in 6-12 days from date of order

This is indeed a story of mercy and the redemption it offers.

| more |

| add to trolley |