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books
| book details |
Data Engineering for Data-Driven Marketing
Edited by Balamurugan Baluswamy, Edited by Veena Grover, Edited by M. K. Nallakaruppan, Edited by Vijay Anand Rajasekaran, Edited by Mariofanna Milanova
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| on special |
normal price: R 3 252.95
Price: R 2 927.95
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| book description |
In the digital age, data has become the cornerstone of effective marketing strategies. Data Engineering for Data-Driven Marketing explores the vital intersection of data engineering and marketing, providing a comprehensive guide to harnessing the power of data for successful and impactful campaigns. Offering a thorough exploration of the symbiotic relationship between data engineering and modern marketing strategies, Data Engineering for Data-Driven Marketing uses a strategic lens to delve into methodologies of collecting, transforming, and storing diverse data sources. With real-world case studies actionable insights, the chapters within navigate the reader through the intricate process of building robust data pipelines, optimizing data quality, and implementing real-time processing techniques, all tailored to elevate marketing campaigns through precision targeting, customer personalization, and predictive modelling.
| product details |
Normally shipped |
Publisher | Emerald Publishing Limited
Published date | 10 Mar 2025
Language |
Format | Hardback
Pages | 258
Dimensions | 229 x 152 x 18mm (L x W x H)
Weight | 516g
ISBN | 978-1-8366-2327-4
Readership Age |
BISAC | business & economics / e-commerce / general (see also computers / electronic commerce)
| other options |
Normally shipped |
Readership Age |
Normal Price | R 4 464.95
Price | R 4 018.95
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Mason Coile
Paperback / softback
224 pages
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