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books
| book details |
Corporate Marketing Strategy: A Contemporary Curation of Branding, Identity, Image and Reputation Studies
Edited by Pantea Foroudi, Edited by T C Melewar, Edited by Charles Dennis
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| on special |
normal price: R 3 453.95
Price: R 3 108.95
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| book description |
Corporate Marketing Strategy offers a comprehensive treatment of the nature of relationships between companies, brands, and stakeholders in different regions of the world. The timely collection will serve as an important resource for international marketing and brand practitioners, who require more than anecdotal evidence, on important aspects relating to companies’ strategy, brands, identity, stakeholders, and reputation. The authors have blended an interesting mix of theory, primary research findings, and practice that will appeal to students, academics, and practitioners of international branding, identity, and marketing alike.
| product details |
Normally shipped |
Publisher | Emerald Publishing Limited
Published date | 11 May 2026
Language |
Format | Hardback
Pages | 280
Dimensions | 229 x 152 x 19mm (L x W x H)
Weight | 478g
ISBN | 978-1-8354-9010-5
Readership Age |
BISAC | business & economics / marketing / general
| other options |
Normally shipped |
Readership Age |
Normal Price | R 4 562.95
Price | R 4 106.95
| on special |
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| specials |
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An epic love story with the pulse of a thriller that asks: what would you risk for a second chance at first love?
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Matt Dinniman
Paperback / softback
480 pages
was: R 523.95
now: R 461.95
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