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books
| book details |
Teaching Cases in Tourism, Hospitality and Events
Edited by Dr Saurabh Kumar Dixit, Edited by Dr Senthilkumaran Piramanaygam, Contributions by Julia N Albrecht, Contributions by Andrés Artal-Tur, Contributions by Willem Coetzee, Contributions by Clara Cubillas-Para, Contributions by Delly M. Chatibura, Contributions by Aarti Dangwal, Contributions by Sushant M. Desale, Contributions by Kalliopi Fouseki
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normal price: R 4 037.95
Price: R 3 633.95
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| book description |
The tourism, hospitality and events industries comprise one of the largest and most diverse workforces in the world, creating high demand for graduates with strong technical and managerial competencies. Case-based learning encourages students to think, understand, and apply the concepts and theories they're taught into practical, everyday situations faced in the world of work. Providing a broad selection of extensive global cases, this book forms a comprehensive one-stop-shop resource for readers to test their analytical skill and abilities in solving complex management issues. Cases include teaching notes to reflect theoretical perspectives, as well as questions, detailed learning activities and solutions. The book covers: - General management, including innovation, ethics, and sustainability; - Strategic management, including business models, SWOT analyses and internationalisation; - Human resource management, including motivating employees, conflict management and work-life balance; - Marketing, including managing service quality, branding and new service development; - Financial management, including budgeting, risk management and forecasting; - Operations management, including food and beverage delivery, revenue management and health and safety. A useful and engaging read for students of tourism, hospitality and events, this book is also a valuable compilation of examples of practice for people working in industry.
| product details |
Normally shipped |
Publisher | CABI Publishing
Published date | 21 Mar 2023
Language |
Format | Hardback
Pages | 352
Dimensions | 244 x 172 x 23mm (L x W x H)
Weight | 1030g
ISBN | 978-1-8006-2100-8
Readership Age |
BISAC | business & economics / industries / service industries
| other options |
Normally shipped |
Readership Age |
Normal Price | R 4 172.95
Price | R 3 754.95
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Matt Dinniman
Paperback / softback
480 pages
was: R 523.95
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An epic love story with the pulse of a thriller that asks: what would you risk for a second chance at first love?
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