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Gramsci and Media Literacy: Critically Thinking about TV and the Movies

By (author) Erika Engstrom, By (author) Ralph Beliveau

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normal price: R 3 903.95

Price: R 3 512.95

| book description |

Gramsci and Media Literacy: Critically Thinking about TV and the Movies offers a series of contemporary media analyses that use Antonio Gramsci’s theory of hegemony to explore how dominant ideologies in media delivery, historical storytelling, and gender in today’s mass media environment become the commonsense viewpoints that maintain power structures in civil society. Through a media literacy approach, case studies of ideological delivery through television and film illustrate why Gramscian media theory serves as a valuable tool for revealing the many ways hegemonic thought operates in the media sphere and in everyday life, and they offer hope for counterhegemonic understandings.

| product details |



Normally shipped | This title will be printed on demand for your order. Delivery will be 6 weeks or less.
Publisher | Bloomsbury Publishing Plc
Published date | 11 May 2021
Language |
Format | Hardback
Pages | 148
Dimensions | 229 x 165 x 18mm (L x W x H)
Weight | 399g
ISBN | 978-1-7936-1985-3
Readership Age |
BISAC | social science / popular culture

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Normally shipped | Available from overseas. Usually dispatched in 14 days
Readership Age |
Normal Price | R 4 699.95
 Price | R 4 229.95 | on special |

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