|
|
books
| book details |
Behavioural Economics: Psychology, neuroscience, and the human side of economics
By (author) David Orrell
|
| on special |
normal price: R 320.95
Price: R 288.95
|
| book description |
The controversial science that claims to have revolutionised economics. For centuries, economics was dominated by the idea that we are rational individuals who optimise our own 'utility'. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don't really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational we are prone to 'cognitive biases' with complex effects on decision-making, such as forgetting to prepare for retirement. David Orrell explores the findings from psychology and neuroscience that are shaking up economics - and that are being exploited by policy-makers and marketers alike, to shape everything from how we shop for food, to how we tackle societal happiness or climate change. Finally, he asks: is behavioural economics a scientific revolution, or just a scientific form of marketing?
| product details |
Normally shipped |
Publisher | Icon Books
Published date | 7 Jan 2021
Language |
Format | Paperback / softback
Pages | 192
Dimensions | 198 x 129 x 8mm (L x W x H)
Weight | 138g
ISBN | 978-1-7857-8644-0
Readership Age |
BISAC | psychology / social psychology
| other options |
Normally shipped |
Readership Age |
Normal Price | R 357.95
Price | R 321.95
| on special |
Normally shipped |
Readership Age |
Normal Price | R 486.95
Price | R 438.95
| on special |
|
|
To view the items in your trolley please sign in.
| sign in |
|
|
|
| specials |
|
|
|
Mason Coile
Paperback / softback
224 pages
was: R 520.95
now: R 468.95
|
A terrifying locked-room mystery set in a remote outpost on Mars.
|
An epic love story with the pulse of a thriller that asks: what would you risk for a second chance at first love?
|
|
|
|
|
