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Misbelief: What Makes Rational People Believe Irrational Things

By (author) Dan Ariely

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normal price: R 756.95

Price: R 718.95

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'Thoughtful, moving and well-written' - Yuval Noah Harari 'An urgent examination of the human attraction to misinformation' - Daniel H. Pink Misinformation affects us daily, from social media to politics and even personal relationships. Policing social media alone cannot solve the complex problem shaped by partisan politics and subjective interpretations of truth. In Misbelief social scientist Dan Ariely explores the behaviour of 'misbelief' that leads people to distrust accepted truths and embrace conspiracy theories. Misinformation taps into something innate in all of us, regardless of political affiliation. By understanding this psychology, we can mitigate its effects. Grounded in research and Ariely's personal experience as a target of disinformation, the book analyses the psychological drivers behind adopting irrational beliefs. Ariely reveals the emotional, cognitive, personality, and social elements that drive people towards false information and mistrust. Despite advanced AI generating convincing fake news, Ariely offers hope. Awareness of the forces fuelling misbelief makes individuals and society more resilient. Combating misbelief requires empathy, not conflict. Recognising misbelief as a human problem allows us to be part of the solution.

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The Coming Wave: AI, Power and Our Future

Mustafa Suleyman
Paperback / softback
352 pages
was: R 295.95
now: R 265.95
Stock is usually dispatched in 6-12 days from date of order

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The Order of Time

Carlo Rovelli
Paperback / softback
224 pages
was: R 295.95
now: R 265.95
Available from overseas. Usually dispatched in 3 to 6 weeks

Originally published in Italian: L'ordine del tempo (Milan: Adelphi Edizioni, 2017).

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Helgoland: The Strange and Beautiful Story of Quantum Physics

Carlo Rovelli
Paperback / softback
208 pages
was: R 295.95
now: R 265.95
Available from overseas. Usually dispatched in 3 to 6 weeks

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