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books
| book details |
Marketing Perspectives on Phygitalization
Edited by Sudhir Rana, Edited by Priya Jindal, Edited by Indrajit Ghosal, Edited by Arpan Anand, Edited by Subhadeep Mukherjee
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| on special |
normal price: R 6 475.95
Price: R 5 827.95
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| book description |
The fusion of physical and digital experiences has given rise to a new phenomenon known as “phygitalization,†where companies seamlessly integrate both realms to create a cohesive and immersive customer experience. This new book examines the opportunities and challenges that this convergence presents and highlights strategies that companies can employ to leverage its full potential. Drawing upon the expertise of marketing professionals, industry leaders, and academic researchers, this book offers a comprehensive overview of the key concepts, strategies, and best practices for employing phygitalization in marketing, providing a practical perspective through case studies and focused discussions.
| product details |
Normally shipped |
Publisher | Apple Academic Press Inc.
Published date | 12 Mar 2025
Language |
Format | Hardback
Pages | 354
Dimensions | 234 x 156 x 0mm (L x W x H)
Weight | 720g
ISBN | 978-1-7749-1846-3
Readership Age |
BISAC | business & economics / marketing / general
| other options |
Normally shipped |
Readership Age |
Normal Price | R 7 859.95
Price | R 7 073.95
| on special |
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An epic love story with the pulse of a thriller that asks: what would you risk for a second chance at first love?
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Matt Dinniman
Paperback / softback
480 pages
was: R 523.95
now: R 461.95
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