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books
| book details |
Global Applications of the Internet of Things in Digital Marketing
Edited by Arshi Naim, Edited by V. Ajantha Devi
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| on special |
normal price: R 10 147.95
Price: R 9 132.95
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| book description |
In today's modern world, it is essential for businesses to remain competitive and up to date on the latest technology that can support their processes. The use of the internet of things (IoT) in marketing, particularly in digital marketing, is an evolving field that requires further study to better understand its potential. Global Applications of the Internet of Things in Digital Marketing focuses on the applications of IoT in customizing content and developing a data-based marketing framework that helps marketers create different experiences in bridging the digital and physical world, develop a closer connection with the consumers, and provide highly contextual and tailored messages to consumers. Covering key topics such as brand image, social media, and website development, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students.
| product details |
Normally shipped |
Publisher | IGI Global
Published date | 31 May 2023
Language |
Format | Hardback
Pages | 410
Dimensions | 279 x 216 x 0mm (L x W x H)
Weight | 1302g
ISBN | 978-1-6684-8166-0
Readership Age |
BISAC | business & economics / sales & selling
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Paperback / softback
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