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books
| book details |
Building a Brand Image Through Electronic Customer Relationship Management
Edited by Arshi Naim, Edited by Sandeep Kumar Kautish
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| on special |
normal price: R 10 147.95
Price: R 9 132.95
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| book description |
Effective e-customer relationship management is imperative for increasing customer satisfaction, online sales, website patronage, loyalty, and retention. To understand exactly how this business strategy can be applied to enhance business operations, further study on its various benefits, opportunities, and challenges is required. Building a Brand Image Through Electronic Customer Relationship Management develops electronic customer relationship management strategies for achieving customer satisfaction and explains the concepts and uses of electronic customer relationship management to meet strategic objectives, improve customer loyalty, and build brand image. Covering topics such as marketing, brand equity, customer loyalty, and social media, this reference work is ideal for business owners, managers, entrepreneurs, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.
| product details |
Normally shipped |
Publisher | IGI Global
Published date | 30 Jun 2022
Language |
Format | Hardback
Pages | 315
Dimensions | 279 x 216 x 0mm (L x W x H)
Weight | 363g
ISBN | 978-1-6684-5386-5
Readership Age |
BISAC | business & economics / customer service
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