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Keywords: The New Language of Capitalism

By (author) John Patrick Leary

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Price: R 1 331.95

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Keywords: The NewÂ Language of CapitalismÂ chronicles the rise of a new vocabulary in theÂ twenty-first century. From Silicon Valley to theÂ White House, from kindergarten to college, and from the factory floor to the church pulpit, weÂ are all called to beÂ innovatorsÂ andÂ entrepreneurs, to beÂ curatorsÂ of an ever-expanding roster ofÂ competencies, and to becomeÂ resilient and flexible in the face of the insults and injuries we confront at work. In the midst of increasing inequality, these keywords teach us to thrive by applying the lessons of a competitive marketplace to every sphere of life. Whatâ€™s more, by celebrating theÂ values ofÂ grit,Â creativity,Â andÂ passion at school and at work, they assure us that economic success is nothing less than a moral virtue. Organized alphabetically as aÂ lexicon, KeywordsÂ explores the history and common usage of major terms in the everyday language of capitalism. Because the words in this book have successfully infiltrated everyday lifeÂ in the English-speaking world, their meanings often seem self-evident, even benign.Â Who could be against empowerment, after all? Keywords uncovers the unexpectedÂ histories of words like innovation, which was onceÂ synonymous with â€œfalse prophecyâ€ before it became the prevailing faith of Silicon Valley. Other words, likeÂ best practices and human capital,Â areÂ relatively newÂ coinages that promise us a kind of freedom within a marketplace extending its reach across the public sector and into our private lives.Â The new language of capitalism burnishes hierarchy, competition, and exploitation as leadership, collaboration, and sharing, modeling for us the habits of the economically successful person: be visionary, be self-reliant,Â and never, ever stop working.