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Successful Marketing Strategy for High-Tech Firms, Third Edition

By (author) Eric Viardot

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normal price: R 3 050.95

Price: R 2 745.95

| book description |

This extensively revised third edition of the Artech House bestseller, Successful Marketing Strategies for High-Tech Firms, reflects the ruthless realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest and greatest technology. The multitude of brand new material includes detailed case studies that teach the hard-learn lessons that have enabled such high-tech giants as eBay, Yahoo, IBM, Cisco, and Nokia to come out of the tech market meltdown stronger and more competitive.

| product details |



Normally shipped | Usually dispatched in 3 to 4 weeks as supplier is out of stock
Publisher | Artech House Publishers
Published date | 31 May 2004
Language |
Format | Hardback
Pages | 326
Dimensions | 0 x 0 x 0mm (L x W x H)
Weight | 0g
ISBN | 978-1-5805-3700-1
Readership Age |
BISAC | business & economics / industries / computer industry

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