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books
| book details |
How to Do Critical Discourse Analysis: A Multimodal Introduction
By (author) David Machin, By (author) Andrea Mayr
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| on special |
normal price: R 5 667.95
Price: R 5 101.95
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| book description |
Want to use Critical Discourse Analysis, but not sure where to start? This book is the complete toolkit you need. Each chapter presents distinct concepts and ideas in Critical Discourse Analysis, explaining how to use them in your research – and why. Packed with case studies of news texts, social media content, memes, promotional videos, institutional documents, infographics and webpages, the book shows you how to apply each set of tools to real life examples. Most importantly, examples, case studies, and revised opening chapters of this second edition show how multimodal Critical Discourse Analysis can help us to understand the role of language in the functioning of society and politics today, shaping our priorities for what to do and how to act. This book is an inspiring and valuable resource for any undergraduate students and researchers who wish to understand and use Critical Discourse Analysis.
| product details |
Normally shipped |
Publisher | SAGE Publications Ltd
Published date | 20 Feb 2023
Language |
Format | Hardback
Pages | 360
Dimensions | 242 x 170 x 0mm (L x W x H)
Weight | 760g
ISBN | 978-1-5297-7299-9
Readership Age |
BISAC | social science / research
| other options |
Normally shipped |
Readership Age |
Normal Price | R 6 109.95
Price | R 5 498.95
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