Bookshelf
study guides books reading lists e-books
home sign in my orders my e-books my trolley my account contact
| can't find it |

| browse books |
books
 

books

| book details |

Consumer Behaviour: Applications in Marketing

By (author) Robert East, By (author) Jaywant Singh, By (author) Malcolm Wright, By (author) Marc Vanhuele

| on special |

normal price: R 7 473.95

Price: R 7 099.95

| book description |

‘A serious, thoughtful consumer behaviour text that focuses on substance rather than what′s fashionable in academic circles.’ Professor Byron Sharp, Ehrenberg-Bass Institute, University of South Australia ‘A thought-provoking text that challenges readers to consider consumer behaviour in new and refreshing ways and reflect on routine behaviours that occupy so much of daily life – buying brands, patronising stores, watching adverts, making recommendations.’ Professor Mark Uncles, Deputy Dean, Australian School of Business, University of New South Wales Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by providing a more empirical understanding of the subject, helping students grasp marketing applications at both individual and market levels. The fourth edition maintains a strong focus on research, particularly quantitative methods, helping higher-level students develop analytical and evidence-based thinking for success in scholarly and industry-based marketing research. The textbook contains new examples, exercises and research findings, along with recent advancements in the digital environment. Suitable for upper undergraduate and postgraduate students taking courses in consumer behaviour, as well as doctoral candidates with a focus on consumer behaviour. Robert East is Emeritus Professor at Kingston University London, UK. Jaywant Singh is Professor of Marketing at Southampton Business School, University of Southampton, UK. Malcolm Wright is Professor of Marketing at Massey University, New Zealand. Marc Vanhuele is Professor of Marketing at HEC Paris, France.

| product details |



Normally shipped | This title will be printed on demand for your order. Delivery will be 6 weeks or less.
Publisher | Sage Publications Ltd
Published date | 1 Dec 2021
Language |
Format | Hardback
Pages | 376
Dimensions | 232 x 186 x 0mm (L x W x H)
Weight | 830g
ISBN | 978-1-5297-3084-5
Readership Age |
BISAC | business & economics / marketing / general

| other options |



Normally shipped | Available from overseas. Usually dispatched in 14 days
Readership Age |
Normal Price | R 9 940.95
 Price | R 9 443.95 | on special |

| back |
| your trolley |
To view the items in your trolley please sign in.
| sign in |

| specials |

The Coming Wave: AI, Power and Our Future

Mustafa Suleyman
Paperback / softback
352 pages
was: R 295.95
now: R 265.95
Stock is usually dispatched in 6-12 days from date of order

The Order of Time

Carlo Rovelli
Paperback / softback
224 pages
was: R 295.95
now: R 265.95
Available from overseas. Usually dispatched in 3 to 6 weeks
Originally published in Italian: L'ordine del tempo (Milan: Adelphi Edizioni, 2017).

Helgoland: The Strange and Beautiful Story of Quantum Physics

Carlo Rovelli
Paperback / softback
208 pages
was: R 295.95
now: R 265.95
Available from overseas. Usually dispatched in 3 to 6 weeks
 
Copyright 2025 |  terms and conditions