| book details |

Advertising Law and Regulation

Edited by Oliver Bray, Edited by Giles Crown, Edited by Rupert Earle, Edited by Geraint Lloyd-Taylor

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normal price: R 12 860.95

Price: R 11 574.95

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| book description |

This widely-respected book remains the authoritative reference on the subject for solicitors and barristers, in-house lawyers in advertising agencies, trade associations and more. It covers all aspects of the law as it affects advertising â€“ from environmental claims, elections, and influencer marketing, to data protection and copywriting laws. It clearly explains the laws, statutes and self-regulatory codes that govern advertising, and there are sections given to the specific issues affecting platforms or channels, including digital advertising and its intermediaries. Given the ever-evolving nature of media channels and how we consume content â€“ alongside changes to consumer laws in the wake of the UKâ€™s departure from the European Union â€“ this extensively revised 3rd edition is timely. It brings together in one convenient and easy to navigate volume, all the myriad laws and regulations touching on advertising in the UK.