| book details |

The Predictive Postcode: The Geodemographic Classification of British Society

By (author) Richard Webber, By (author) Roger Burrows

| on special |

normal price: R 1,249.95

Price: R 1,124.95

| add to trolley |

| book description |

It is not lost on commercial organisations that where we live colours how we view ourselves and others.Â That is why so many now place us into social groups on the basis of the type of postcode in which we live.Â Social scientists call this practice ""commercial sociology"". Richard Webber originated Acorn and Mosaic, the two most successful geodemographic classifications. Roger Burrows is a critical interdisciplinary social scientist.Â Together they chart the origins of this practice and explain the challenges it poses to long-established social scientific beliefs such as: the role of the questionnaire in an era of ""big data"" the primacy of theory the relationship between qualitative and quantitative modes of understanding the relevance of visual clues to lay understanding. To help readers evaluate the validity of this form of classification, the book assesses how well geodemographic categories track the emergence of new types of residential neighbourhood and subject a number of key contemporary issues to geodemographic modes of analysis.

| product details |

| other options |

Normally shipped | Usually dispatched in 3 to 6 weeks as supplier is out of stock
Readership Age |

Normal Price | R 1,754.95
Price | R 1,579.95 | on special |

| add to trolley |

Normally shipped | Available from overseas. Usually dispatched in 14 days
Readership Age |

Normal Price | R 2,129.95
Price | R 1,916.95 | on special |

| add to trolley |

| back |

| your trolley |

To view the items in your trolley please sign in.

| sign in |

| specials |

The Ballerina and the Bull: Anarchist Utopias in the Age of Finance

Johanna Isaacson
Paperback / softback
288 pages
was: R 332.95
now: R 299.95
This title will take longer to obtain, and should be delivered in 6-8 weeks

Our moment has seen the resurgence of an anarchist sensibility, from the uprisings in Seattle in 1999 to the Occupy movement of 2011.

| more |

| add to trolley |

Fifteen Dogs

AndrÃ© Alexis
Paperback / softback
176 pages
was: R 315.95
now: R 283.95
Available from overseas. Dispatched in aprox 4-8 weeks as local supplier is out of stock

A pack of dogs are granted the power of human thought - but what will it do to them? A surprising and insightful look at the beauty and perils of consciousness.

| more |

| add to trolley |

The Memory Collectors: A Novel

Dete Meserve
Paperback / softback
320 pages
was: R 666.95
now: R 599.95
Forthcoming

| more |

| add to trolley |