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Driving Customer Appeal Through the Use of Emotional Branding

Edited by Ruchi Garg, Edited by Ritu Chhikara, Edited by Tapan Kumar Panda, Edited by Aarti Kataria

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normal price: R 6 062.95

Price: R 5 759.95


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Normally shipped | Available from overseas. Usually dispatched in 14 days
Publisher | IGI Global
Published date | 13 Sep 2017
Language |
Format | Hardback
Pages | 355
Dimensions | 229 x 152 x 0mm (L x W x H)
Weight | 1281g
ISBN | 978-1-5225-2921-7
Readership Age |
BISAC | business & economics / sales & selling


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