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Marketing and Advertising Law in a Process of Harmonisation

Edited by Professor Ulf Bernitz, Edited by Professor Caroline Heide-JÃ¸rgensen

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The law on marketing and advertising has undergone profound changes based on the EU directives on unfair commercial practices and misleading and comparative advertising. The legislation partially requires full harmonisation and contains a comprehensive blacklist of prohibited practices. However, in other areas, only minimum harmonisation is required. A comprehensive case law from the CJEU has emerged, but still many issues remain open, unclear and debated. The EU Commission has an active interest in the field and has published numerous reports on the question. In addition it has developed revised, comprehensive guidelines on marketing business to consumer (B2C), which are fully discussed here. Further Commission initiatives in the area on business to business (B2B) marketing are also in the making, underlining the importance of this new collection.

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Survive the AI Apocalypse: A guide for solutionists

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Paperback / softback
232 pages
was: R 340.95
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Paperback / softback
528 pages
was: R 425.95
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This first comprehensive biography of Cecil Rhodes in a generation illuminates Rhodesâ€™s vision for the expansion of imperialism in southern Africa, connecting politics and industry to internal development, and examines how this fueled a lasting, white-dominated colonial society.

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was: R 295.95
now: R 265.95
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Dete Meserve
Paperback / softback
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