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Essentials of Marketing

Edited by Michael Cant

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normal price: R 300.95

Price: R 285.95


| book description |

This edition of Essentials of Marketing has a hands-on approach, giving practical explanations of the marketing principles in a business. A number of fundamental aspects of marketing are explained in a logical and understandable way, from the environment in which a business operates to the development of an integrated marketing strategy.

| product details |



Normally shipped | Usually delivered in 6-12 days
Publisher | Juta & Company Ltd
Published date | 1 Dec 2022
Language |
Format | Digital (delivered electronically)
Pages | 256
Dimensions | 0 x 0 x 15mm (L x W x H)
Weight | 500g
ISBN | 978-1-4851-3117-5
Readership Age |
BISAC | business & economics / sales & selling


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| specials |

The Coming Wave: AI, Power and Our Future

Mustafa Suleyman
Paperback / softback
352 pages
was: R 295.95
now: R 265.95
Stock is usually dispatched in 6-12 days from date of order


Helgoland: The Strange and Beautiful Story of Quantum Physics

Carlo Rovelli
Paperback / softback
208 pages
was: R 295.95
now: R 265.95
Available from overseas. Usually dispatched in 3 to 6 weeks


The Order of Time

Carlo Rovelli
Paperback / softback
224 pages
was: R 295.95
now: R 265.95
Available from overseas. Usually dispatched in 3 to 6 weeks

Originally published in Italian: L'ordine del tempo (Milan: Adelphi Edizioni, 2017).