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books
| book details |
Marketing Management: A South African Perspective
Edited by Michael Cant, Edited by C.H. van Heerden
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| on special |
normal price: R 588.95
Price: R 558.95
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| book description |
With businesses competing globally more than ever before, and with the increased use of social media for marketing, companies are realising that they need to do more to add value to their products and services, and to enhance and manage the customer experience. In order to meet the expectations of today’s demanding and changing consumer, marketers and students of marketing alike need to be aware of the latest trends in marketing methods and technologies and how to use them to attract and keep customers. With a user-friendly layout highlighting definitions, examples, case studies and websites, this fourth edition of Marketing Management: A South African Perspective gives undergraduate students a comprehensive understanding of marketing — at a practical and academic level. Contributions from leaders in the field of marketing in South Africa and from academics at leading universities, locally and internationally, will ensure that this edition becomes as highly regarded as its predecessors.
| product details |
Normally shipped |
Publisher | Juta & Company Ltd
Published date | 1 Dec 2022
Language |
Format | Digital (delivered electronically)
Pages | 816
Dimensions | 0 x 0 x 15mm (L x W x H)
Weight | 500g
ISBN | 978-1-4851-3099-4
Readership Age |
BISAC | business & economics / sales & selling
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| specials |
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Carlo Rovelli
Paperback / softback
224 pages
was: R 295.95
now: R 265.95
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Originally published in Italian: L'ordine del tempo (Milan: Adelphi Edizioni, 2017).
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Carlo Rovelli
Paperback / softback
208 pages
was: R 295.95
now: R 265.95
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