|
|
books
| book details |
The Semiotics of Che Guevara: Affective Gateways
By (author) Maria-Carolina Cambre
|
| on special |
normal price: R 2 039.95
Price: R 1 835.95
|
| book description |
Korda's famous photograph of Che Guevara titled the ""Guerrillero Heroico"" has been reproduced, modified and remixed countless times since it was taken on March 5, 1960, in Havana, Cuba. This book looks again at this well-known mass-produced image to explore how an image can take on cultural force in diverse parts of the globe and legitimate varying positions and mass action in unexpected global political contexts. Analytically, the book develops a comparative analysis of how images become attached to a range of meanings that are absolutely inseparable from their contexts of use. Addressing the need for a fluid and responsive approach to the study of visual meaning-making, this book relies on multiple methodologies such as semiotics, research-creation, multimodal discourse analysis, ethnography and phenomenology. Each method has something to offer toward the understanding of the social and cultural work of images in our global cultures.
| product details |
Normally shipped |
Publisher | Bloomsbury Publishing PLC
Published date | 21 Apr 2016
Language |
Format | Paperback / softback
Pages | 240
Dimensions | 232 x 156 x 12mm (L x W x H)
Weight | 420g
ISBN | 978-1-4742-8981-8
Readership Age |
BISAC | literary criticism / semiotics & theory
| other options |
Normally shipped |
Readership Age |
Normal Price | R 2 530.95
Price | R 2 277.95
| on special |
|
|
To view the items in your trolley please sign in.
| sign in |
|
|
|
| specials |
|
|
|
An epic love story with the pulse of a thriller that asks: what would you risk for a second chance at first love?
|
|
Matt Dinniman
Paperback / softback
480 pages
was: R 523.95
now: R 461.95
|
|
|
|
|
