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The Fundamentals of Digital Fashion Marketing

By (author) Clare Harris

| on special |

normal price: R 840.95

Price: R 756.95

| book description |

The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital marketing practices within the fashion industry. Clare Harris clearly explains key digital marketing strategies and examines and illustrates their role in fashion through exciting and memorable industry examples. Marketing practices covered include online marketing, social media, video, mobile technologies, in-store technologies, augmented reality and digital spaces. The text features interviews and case studies from some of fashion's biggest brands and most cutting-edge marketing companies, while also promoting active learning through engaging activities and exercises. This all combines to create a book that will inform, stimulate and inspire the next generation of creative marketers.

| product details |



Normally shipped | Available from overseas. Dispatched in aprox 4-8 weeks as local supplier is out of stock
Publisher | Bloomsbury Publishing PLC
Published date | 9 Mar 2017
Language |
Format | Paperback / softback
Pages | 216
Dimensions | 230 x 200 x 18mm (L x W x H)
Weight | 730g
ISBN | 978-1-4742-2085-9
Readership Age |
BISAC |

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Normally shipped | Usually dispatched in 3 to 4 weeks as supplier is out of stock
Readership Age |
Normal Price | R 1,148.95
 Price | R 1,033.95 | on special |



Normally shipped | Usually dispatched in 3 to 6 weeks as supplier is out of stock
Readership Age |
Normal Price | R 1,237.95
 Price | R 1,113.95 | on special |

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| specials |

The Memory Collectors: A Novel

Dete Meserve
Paperback / softback
320 pages


Enquiries only

Survive the AI Apocalypse: A guide for solutionists

Bronwen Williams
Paperback / softback
232 pages
was: R 340.95
now: R 306.95
Forthcoming
Let's stare the future down and, instead of fearing AI, become solutionists.

Living in a hut in 21st Century South Africa

Monde Ndandani
Paperback / softback
142 pages
was: R 220.95
now: R 198.95
Usually delivered in 6-12 days

The Coming Wave: AI, Power and Our Future

Mustafa Suleyman
Paperback / softback
352 pages
was: R 295.95
now: R 265.95
Stock is usually dispatched in 6-12 days from date of order
 
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