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Fundamentals of Mobile Marketing: Theories and practices

By (author) Shintaro Okazaki

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normal price: R 1 360.95

Price: R 1 292.95

| book description |

The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management tool: mobile marketing. Yet despite an increasing number of research publications and books focused on general business issues, many key concepts have seldom been explicated thoroughly. This book offers the first comprehensive coverage of mobile marketing from a theoretical and practical perspective, arguing that pragmatic mobile marketing tools need to be understood in terms of «why» so that theories can be advanced. Questions relating to a theoretical framework of mobile marketing, factors influencing the adoption of mobile marketing, and other applications and cases of mobile marketing are provided alongside historical background. This is a student-friendly text with up-to-date examples and issues presented throughout. Bibliographic references as well as a comprehensive glossary are provided at the end of the book.

| product details |



Normally shipped | This title will be printed on demand for your order. Delivery will be 6 weeks or less.
Publisher | Peter Lang Publishing Inc
Published date | 27 Jun 2012
Language |
Format | Paperback / softback
Pages | 185
Dimensions | 225 x 150 x 0mm (L x W x H)
Weight | 300g
ISBN | 978-1-4331-1561-5
Readership Age |
BISAC | business & economics / advertising & promotion

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Normally shipped | Available from overseas. Usually dispatched in 14 days
Readership Age |
Normal Price | R 2 313.95
 Price | R 2 197.95 | on special |

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The Order of Time

Carlo Rovelli
Paperback / softback
224 pages
was: R 295.95
now: R 265.95
Available from overseas. Usually dispatched in 3 to 6 weeks
Originally published in Italian: L'ordine del tempo (Milan: Adelphi Edizioni, 2017).

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Paperback / softback
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