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Marketing Research and Modeling: Progress and Prospects: A Tribute to Paul E. Green

Edited by Yoram Wind, Edited by Paul E. Green

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normal price: R 9 613.95

Price: R 8 651.95

| book description |

Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.

| product details |



Normally shipped | Available from overseas. Usually dispatched in 14 days
Publisher | Kluwer Academic Publishers
Published date | 31 Dec 2003
Language |
Format | Hardback
Pages | 346
Dimensions | 235 x 155 x 0mm (L x W x H)
Weight | 0g
ISBN | 978-1-4020-7596-4
Readership Age |
BISAC | business & economics / marketing / research

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| specials |

Exiles: Times book of the month 'Stanley Kubrick meets MR James'

Mason Coile
Paperback / softback
224 pages
was: R 520.95
now: R 468.95
Forthcoming
A terrifying locked-room mystery set in a remote outpost on Mars.

Broken Country: AMAZON'S BOOK OF THE YEAR - THE MILLION-COPY BESTSELLER

Clare Leslie Hall
Paperback / softback
320 pages


Enquiries only
An epic love story with the pulse of a thriller that asks: what would you risk for a second chance at first love?

Theory & Practice

Michelle de Kretser
Hardback
192 pages
was: R 422.95
now: R 380.95
Available from overseas. Usually dispatched in 14 days

The Correspondent

Virginia Evans
Hardback
288 pages
was: R 552.95
now: R 497.95
Available from overseas. Usually dispatched in 14 days
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