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books
| book details |
Data-Driven Customer Experience Transformation: Optimize Your Omnichannel Approach
By (author) Mohamed Zaki
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| on special |
normal price: R 4 206.95
Price: R 3 786.95
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| book description |
Looking to master customer experience strategy and drive consistent engagement across all channels? Data-Driven Customer Experience Transformation is a practical and aspirational guide for mid-career professionals aiming to build credibility and lead impactful CX initiatives. Grounded in rigorous research from the Cambridge Service Alliance at the University of Cambridge by Mohamed Zaki, this book provides proven frameworks and actionable tools to help you design and optimize seamless experiences across digital, physical and social platforms. You'll learn how to: - Develop and implement omnichannel CX strategies aligned with business goals - Apply data-driven principles to predict customer engagement and identify growth opportunities - Optimize real-time management of customer interactions for consistency and loyalty - Leverage AI and analytics to deepen customer relationships and enhance personalization - And learn from real-world examples featuring Microsoft, KFC and Emirates Airline Equip yourself with the expertise to lead CX transformation that drives customer loyalty and accelerates your career in a competitive marketplace. Themes include: Customer experience strategy, omnichannel engagement, data analytics, AI in CX, loyalty, real-time management, career development
| product details |
Normally shipped |
Publisher | Kogan Page Ltd
Published date | 3 Apr 2025
Language |
Format | Hardback
Pages | 336
Dimensions | 234 x 156 x 0mm (L x W x H)
Weight | 0g
ISBN | 978-1-3986-1742-1
Readership Age |
BISAC | business & economics / e-commerce / internet marketing
| other options |
Normally shipped |
Readership Age |
Normal Price | R 4 866.95
Price | R 4 379.95
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