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books
| book details |
Semiotics for Designers and Illustrators: Using Peirce’s Semiotic Sign-Action to Give Visual Communication (more) Meaning
By (author) Dr Dave Wood
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| on special |
normal price: R 886.95
Price: R 842.95
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| book description |
Semiotics for Designers and Illustrators focuses on Charles Sanders Peirce’s pragmatic theory of Semiosis (semiotic sign-action) to provide creatives with fresh confidence to supercharge their visual communications to a new level, and to hook and retain audience attention. With creative-centric language and visual examples from around the world, readers will quickly learn about Peirce’s pragmatic semiotics, and the determination flow that powers its semiotic sign-action. The book walks through the semiotic journey that underpins all visual communication, whether a creative encodes semiotic signs or not in their designs’ or illustrations’ ideation phase. Dave Wood reveals what a pragmatic semiotic sign is, and how understanding the target audience’s socio-cultural lived experiences can provide crucial insights to help craft aesthetics. At the end of each chapter there is a case study on different aspects of applying Semiosis within creative work. The book helps readers to understand how to encode semiotic signs into their ideas and concepts by applying a pragmatic semiotic framework, and how Peirce’s semiotic sign-action can help creatives enhance how they visually communicate to their target audiences.
| product details |
Normally shipped |
Publisher | Bloomsbury Publishing PLC
Published date | 4 Feb 2027
Language |
Format | Paperback / softback
Pages | 256
Dimensions | 234 x 156 x 0mm (L x W x H)
Weight | 0g
ISBN | 978-1-3505-2339-5
Readership Age |
BISAC |
| other options |
Normally shipped |
Readership Age |
Normal Price | R 1 471.95
Price | R 1 397.95
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