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books
| book details |
The Fundamentals of Digital Fashion Marketing
By (author) Clare Harris, By (author) Karen Edwards, By (author) Donna Watts
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| on special |
normal price: R 1 230.95
Price: R 1 168.95
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| book description |
How can judicious use of online marketing, social media, video, mobile and in-store technologies help fashion brands reach and engage with their audience? The Fundamentals of Digital Fashion Marketing uses industry examples, including Burberry and creative agency ODD, to demonstrate how creative digital marketing practices can build vibrant, loyal communities. Covering the vital roles of influencers, analytics, pop-up stores and user-generated content, Harris, Edwards and Watt offer a practical guide to building a successful fashion brand online. This revised edition includes two new chapters on reaching underserved markets, including people with disabilities and mature consumers, and a guide to legal issues like managing consumer data & privacy. Each chapter also now concludes with a project to help you build an e-commerce website to start experimenting with your own online marketing campaigns.
| product details |
Normally shipped |
Publisher | Bloomsbury Publishing PLC
Published date | 5 Mar 2026
Language |
Format | Paperback / softback
Pages | 208
Dimensions | 230 x 200 x 0mm (L x W x H)
Weight | 0g
ISBN | 978-1-3501-6869-5
Readership Age |
BISAC | business & economics / industries / textile industry
| other options |
Normally shipped |
Readership Age |
Normal Price | R 1 738.95
Price | R 1 651.95
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Paperback / softback
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