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| book details |
Marketing: An Introduction -- Global Edition
By (author)
Gary Armstrong
, By (author)
Philip Kotler
| on special |
normal price: R 2 964.95
Price: R 2 667.95
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| book description |
Marketing: An Introduction, Global Edition provides a practical and engaging introduction to modern marketing, showing how organisations create and capture customer value in today's digital-first environment. The text follows a clear, step-by-step framework for building customer relationships, helping students connect core concepts to real-world business strategy. The 16th Edition incorporates the latest developments in digital marketing, including AI, social media engagement, data-driven decision-making and omnichannel strategy. Updated case studies, brand examples and end-of-chapter exercises support application of key principles, making it ideal for both teaching and learning foundational marketing concepts
| product details |
Normally shipped |
Usually dispatched in 3 to 6 weeks as supplier is out of stock
Publisher |
Pearson Education Limited
Published date |
14 Oct 2025
Language |
Format |
Paperback / softback
Pages |
644
Dimensions |
276 x 219 x 23mm (L x W x H)
Weight |
1370g
ISBN |
978-1-2927-5349-2
Readership Age |
BISAC |
business & economics / sales & selling
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Broken Country: AMAZON'S BOOK OF THE YEAR - THE MILLION-COPY BESTSELLER
Clare Leslie Hall
Paperback / softback
320 pages
Enquiries only
An epic love story with the pulse of a thriller that asks: what would you risk for a second chance at first love?
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Remarkably Bright Creatures
Shelby Van Pelt
Paperback / softback
384 pages
was: R 515.95
now: R 464.95
Available from overseas. Usually dispatched in 14 days
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Dungeon Crawler Carl
Matt Dinniman
Paperback / softback
480 pages
was: R 515.95
now: R 454.95
Available from overseas. Usually dispatched in 14 days
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The Correspondent
Virginia Evans
Hardback
288 pages
was: R 450.95
now: R 405.95
Stock is usually dispatched in 6-12 days from date of order
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