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Marketing: An Introduction -- Global Edition

By (author) Gary Armstrong, By (author) Philip Kotler

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normal price: R 2 964.95

Price: R 2 667.95

| book description |

Marketing: An Introduction, Global Edition provides a practical and engaging introduction to modern marketing, showing how organisations create and capture customer value in today's digital-first environment. The text follows a clear, step-by-step framework for building customer relationships, helping students connect core concepts to real-world business strategy.  The 16th Edition incorporates the latest developments in digital marketing, including AI, social media engagement, data-driven decision-making and omnichannel strategy. Updated case studies, brand examples and end-of-chapter exercises support application of key principles, making it ideal for both teaching and learning foundational marketing concepts

| product details |



Normally shipped | Usually dispatched in 3 to 6 weeks as supplier is out of stock
Publisher | Pearson Education Limited
Published date | 14 Oct 2025
Language |
Format | Paperback / softback
Pages | 644
Dimensions | 276 x 219 x 23mm (L x W x H)
Weight | 1370g
ISBN | 978-1-2927-5349-2
Readership Age |
BISAC | business & economics / sales & selling

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