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Marketing: An Introduction -- Global Edition

By (author) Gary Armstrong, By (author) Philip Kotler

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normal price: R 2 496.95

Price: R 2 372.95

| book description |

For principles of marketing courses. A practical introduction to marketing in the digital age. Marketing: An Introduction shows how effective marketing creates and captures customer value, while providing a step-by-step model for customer engagement. By exploring trends shaping modern marketing, the authors deliver the context needed to drive home basic marketing concepts, strategies and practices. The 16th Edition provides up-to-date coverage of digital developments, from AI and social media engagement to 'big data' and omnichannel strategy. New brand stories, cases, in-text examples and end-of-chapter exercises illustrate contemporary brand strategies and marketing issues.

| product details |



Normally shipped | Forthcoming
Publisher | Pearson Education Limited
Published date | 17 Oct 2025
Language |
Format | Paperback / softback
Pages | 648
Dimensions | 0 x 0 x 0mm (L x W x H)
Weight | 0g
ISBN | 978-1-2927-5349-2
Readership Age |
BISAC | business & economics / sales & selling
Expected |

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| specials |

The Coming Wave: AI, Power and Our Future

Mustafa Suleyman
Paperback / softback
352 pages
was: R 295.95
now: R 265.95
Stock is usually dispatched in 6-12 days from date of order

The Colonialist: The Vision of Cecil Rhodes

William Kelleher Storey
Paperback / softback
528 pages
was: R 425.95
now: R 382.95
Usually dispatched in 6-12 days
This first comprehensive biography of Cecil Rhodes in a generation illuminates Rhodes’s vision for the expansion of imperialism in southern Africa, connecting politics and industry to internal development, and examines how this fueled a lasting, white-dominated colonial society.

The Memory Collectors: A Novel

Dete Meserve
Paperback / softback
320 pages


Enquiries only

Survive the AI Apocalypse: A guide for solutionists

Bronwyn Williams
Paperback / softback
232 pages
was: R 340.95
now: R 306.95
Stock is usually dispatched in 6-12 days from date of order
Look around you is anything real or normal any more? News, images and videos created by AI are everywhere.
 
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