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Marketing: An Introduction -- Global Edition

By (author) Gary Armstrong, By (author) Philip Kotler

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normal price: R 3 014.95

Price: R 2 863.95

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For principles of marketing courses. A practical introduction to marketing in the digital age. Marketing: An Introduction shows how effective marketing creates and captures customer value, while providing a step-by-step model for customer engagement. By exploring trends shaping modern marketing, the authors deliver the context needed to drive home basic marketing concepts, strategies and practices. The 16th Edition provides up-to-date coverage of digital developments, from AI and social media engagement to 'big data' and omnichannel strategy. New brand stories, cases, in-text examples and end-of-chapter exercises illustrate contemporary brand strategies and marketing issues.

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The Correspondent

Virginia Evans
Hardback
288 pages
was: R 495.95
now: R 445.95
Forthcoming

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Broken Country: AMAZON'S BOOK OF THE YEAR - THE MILLION-COPY BESTSELLER

Clare Leslie Hall
Paperback / softback
320 pages
was: R 395.95
now: R 355.95
Available from overseas. Dispatched in aprox 4-8 weeks as local supplier is out of stock

An epic love story with the pulse of a thriller that asks: what would you risk for a second chance at first love?

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Theory & Practice

Michelle de Kretser
Hardback
192 pages
was: R 415.95
now: R 373.95
Available from overseas. Dispatched in aprox 4-8 weeks as local supplier is out of stock

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Exiles: Times book of the month 'Stanley Kubrick meets MR James'

Mason Coile
Paperback / softback
224 pages
was: R 520.95
now: R 468.95
Forthcoming

A terrifying locked-room mystery set in a remote outpost on Mars.

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