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books
| book details |
Retail Management, Global Edition
By (author) Barry Berman, By (author) Joel Evans, By (author) Patrali Chatterjee
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| on special |
normal price: R 2 189.95
Price: R 1 970.95
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| book description |
For courses in Retail Management. A contemporary text that helps students thrive in today’s retailing industry Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that students can thrive in today’s retailing industry.
| product details |
Normally shipped |
Publisher | Pearson Education Limited
Published date | 12 Oct 2017
Language |
Format | Paperback / softback
Pages | 594
Dimensions | 272 x 216 x 20mm (L x W x H)
Weight | 1160g
ISBN | 978-1-2922-1467-2
Readership Age |
BISAC | business & economics / sales & selling
| other options |
Normally shipped |
Readership Age |
Normal Price | R 3 932.95
Price | R 3 538.95
| on special |
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