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books
| book details |
Contemporary Wine Studies: Dancing with Bacchus
By (author) Gareth Morgan, By (author) Richard Tresidder
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| on special |
normal price: R 7 527.95
Price: R 6 775.95
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| book description |
The purchase and consumption of wine, whether in hospitality environments or domestic settings, has huge anthropological significance underpinned by a discourse of wine appreciation. It can be seen as a multi-sensory and symbolically status-rich activity framed by historical, social, cultural and ethical discourses. This innovative book offers a critical study of wine from social and cultural perspectives. The field of wine studies spans the spectrum of cultural and technical issues concerning the place of wine in society from viticulture, vinification, labelling, regulation, marketing, purchasing, storage and its final consumption. It combines social history and contemporary questions including the notion of terroir, the nature of protected wine designations, the pricing of wine and the different motivations for buying and consuming wine. It considers wine as a beverage, as an aesthetic exercise and as a marker of status, as well as health implications and legal controls. The title offers a timely contribution into the significance of wine and the role of knowledge, both of which have conceptual and managerial implications in terms of marketing, promotion, consumption and distribution. By offering a holistic and innovative understanding of wine and its consumption, it is a must-read for students and scholars in the fields of wine and social science.
| product details |
Normally shipped |
Publisher | Taylor & Francis Ltd
Published date | 5 Oct 2015
Language |
Format | Hardback
Pages | 224
Dimensions | 234 x 156 x 0mm (L x W x H)
Weight | 620g
ISBN | 978-1-1387-8439-0
Readership Age |
BISAC | social science / sociology / general
| other options |
Normally shipped |
Readership Age |
Normal Price | R 8 814.95
Price | R 7 933.95
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An epic love story with the pulse of a thriller that asks: what would you risk for a second chance at first love?
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Matt Dinniman
Paperback / softback
480 pages
was: R 522.95
now: R 459.95
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