| book details |

The Emerging Economy: Tapping the Power of Rural Consumers in Developing Countries

By (author) Vijay Mahajan

This book is currently unavailable. Enquire to check if we can source a used copy

| enquire |

| book description |

The top five rural markets - India, China, Indonesia, Pakistan and Bangladesh - account for significant market opportunities that growth-seeking consumer companies can't ignore, especially as expansion rates slow in established markets. Providing a rich blend of data and supporting anecdotes, the author shows both the opportunities in these rural markets and the ways companies and other organizations are reaching out to them. The book will begin with an introductory section that describes both the rural markets, the consumers who live in those markets, and the significant growth opportunities those consumers can offer forward-thinking companies. A second section will take a deeper dive into these rural markets and consumer segments, most likely focusing on demographics (e.g., rural women and rural youth) and market segments (e.g., technology and fast moving consumer goods). It will also include a chapter that discusses the opportunities in slums. The final section will include authors observations and recommendations for companies, governments and NGOs who are trying to improve the lives for the billions of rural residents around the world.