| can't find it |

| browse books |

Textbooks

books

| book details |

Innovating for the Middle of the Pyramid in Emerging Countries

Edited by Alvaro Cuervo-Cazurra, Edited by Miguel A. Montoya

This book is currently unavailable. Enquire to check if we can source a used copy

| enquire |

| book description |

The transformation of emerging markets in recent decades has generated a new, growing, and very large middle class market, also known as the middle of the pyramid. This market segment, which is middle by the standards of emerging markets yet low by the standards of advanced economies, is extremely attractive for firms, but still understood and underserved. This volume presents detailed analyses of exemplary firms that have innovated products, services, and business models to fulfil the needs and desires of these new middle classes. It provides useful insights for managers, consultants, researchers, and students interested in emerging economies, and actionable lessons on how to innovate for a new and expanding market segment.

| product details |

Normally shipped | Enquiries only
Publisher | Cambridge University Press (Virtual Publishing)
Published date | 16 Feb 2021
Language |
Format | Digital download and online
Pages | 0
Dimensions | 0 x 0 x 0mm (L x W x H)
Weight | 0g
ISBN | 978-1-1086-4773-1
Readership Age |
BISAC | business & economics / international / general

| other options |

| your trolley |

To view the items in your trolley please sign in.

| sign in |

| specials |

Living in a hut in 21st Century South Africa

Monde Ndandani
Paperback / softback
142 pages
was: R 220.95
now: R 198.95
Usually delivered in 6-12 days

| more |

| add to trolley |

The Coming Wave: AI, Power and Our Future

Mustafa Suleyman
Paperback / softback
352 pages
was: R 296.95
now: R 266.95
Available from overseas. Usually dispatched in 3 to 6 weeks

| more |

| add to trolley |

The Memory Collectors: A Novel

Dete Meserve
Paperback / softback
320 pages

Enquiries only

| more |

| enquire |

Everyday Stoicism: Ancient Solutions to Modern Day Problems from Marcus Aurelius and the Stoics

Gareth Southwell
Hardback
240 pages
was: R 360.95
now: R 324.95
Usually dispatched in 6-12 days

An accessible introduction to Stoic philosophy packed with inspirational quotes and practical ideas to help you live better.

| more |

| add to trolley |

Copyright 2025 | terms and conditions