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The Lebowski Shock: Deconstructing Normative Intercultural Paradigms

By (author) Wei Liu

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normal price: R 6 650.95

Price: R 6 318.95

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Grounded in autoethnographic observations and informed by critical, postmodern, ethnographic, and narrative approaches, this work presents a new framework for intercultural communication education that aims to deconstruct normative intercultural paradigms. Critical scholars in intercultural communication education have advocated a shift from the essentialist approach, which focuses on the Western Centre, to a non-essentialist approach that treats all national cultures as equally complex, rich, and legitimate. However, deconstructing old frameworks is easier than constructing new alternatives. At the heart of this book lies the â€œLebowski Shockâ€, an innovative theoretical construct that bridges the gap between the ideals of non-essentialist and non-stereotypical intercultural learning, and their practical implementation. It can overcome the human cognitive tendency toward essentialism and the entrenched power structures that perpetuate essentialist views. By offering a tangible and actionable framework, the â€œLebowski Shockâ€ equips readers with the tools to approach learning, teaching, and collaboration across diverse cultural contexts and foster open-ended, participatory, nuanced, and respectful intercultural engagement. This book will serve as an essential resource for scholars, educators, and students in intercultural communication education, as well as for anyone dedicated to promoting intercultural understanding.

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Normally shipped | Forthcoming. We are not accepting backorders for this item yet
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Normal Price | R 7 833.95
Price | R 7 441.95 | on special |

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The Coming Wave: AI, Power and Our Future

Mustafa Suleyman
Paperback / softback
352 pages
was: R 295.95
now: R 265.95
Stock is usually dispatched in 6-12 days from date of order

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Helgoland: The Strange and Beautiful Story of Quantum Physics

Carlo Rovelli
Paperback / softback
208 pages
was: R 295.95
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The Order of Time

Carlo Rovelli
Paperback / softback
224 pages
was: R 295.95
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Originally published in Italian: L'ordine del tempo (Milan: Adelphi Edizioni, 2017).

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