| book details |

Innovation Through Convergence: Technology, Art and Commerce in the Global Film Industry

Edited by Qiao Li, Edited by Yanqiu Guan, Edited by Mengyu Jin

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normal price: R 6 691.95

Price: R 6 022.95

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| book description |

This interdisciplinary book provides an overview of the global film landscape, focusing on developments from 2023 and early 2024. Bringing together leading scholars, industry analysts and practitioners, it explores the economic, artistic and technological forces shaping contemporary cinema in North America, Europe and East Asia. Key topics include the commercial and cultural influence of Hollywood; the growing global presence of Chinese cinema; the transformative impact of streaming platforms and artificial intelligence on film production and distribution; and the evolving roles of film festivals and cinema networks. The volume also uses UNESCO Cities of Film as case studies to examine innovation, institutional support and urban cultural development. With detailed analyses of box office trends, market strategies, sustainability initiatives and industry practices â€” including new approaches to production and distribution â€” it offers readers both quantitative insights and qualitative perspectives. Through its wide-ranging coverage, the book illuminates the convergence of technology, artistic creativity and commercial imperatives that drive the contemporary film industry. The book will serve as an invaluable resource for film scholars, students, policymakers and industry professionals seeking to understand global cinema and its emerging trends.