| book details |

The Lebowski Shock: Deconstructing Normative Intercultural Paradigms

By (author) Wei Liu

This book is currently unavailable. Enquire to check if we can source a used copy

| enquire |

| book description |

Grounded in autoethnographic observations and informed by critical, postmodern, ethnographic and narrative approaches, this work presents a new framework for intercultural communication education that aims to deconstruct normative intercultural paradigms. Critical scholars in intercultural communication education have advocated a shift from the essentialist approach, which focuses on the Western Centre, to a non-essentialist approach that treats all national cultures as equally complex, rich and legitimate. However, deconstructing old frameworks is easier than constructing new alternatives. At the heart of this book lies the â€œLebowski Shockâ€, an innovative theoretical construct that bridges the gap between the ideals of non-essentialist and non-stereotypical intercultural learning, and their practical implementation. It can overcome the human cognitive tendency towards essentialism and the entrenched power structures that perpetuate essentialist views. By offering a tangible and actionable framework, the â€œLebowski Shockâ€ equips readers with the tools to approach learning, teaching and collaboration across diverse cultural contexts and foster open-ended, participatory, nuanced, and respectful intercultural engagement. This book will serve as an essential resource for scholars, educators and students in intercultural communication education, as well as for anyone dedicated to promoting intercultural understanding.

| product details |

| other options |

| back |

| your trolley |

To view the items in your trolley please sign in.

| sign in |

| specials |

The Colonialist: The Vision of Cecil Rhodes

William Kelleher Storey
Paperback / softback
528 pages
was: R 425.95
now: R 382.95
Usually dispatched in 6-12 days

This first comprehensive biography of Cecil Rhodes in a generation illuminates Rhodesâ€™s vision for the expansion of imperialism in southern Africa, connecting politics and industry to internal development, and examines how this fueled a lasting, white-dominated colonial society.

| more |

| add to trolley |

The Memory Collectors: A Novel

Dete Meserve
Paperback / softback
320 pages

Enquiries only

| more |

| enquire |

Survive the AI Apocalypse: A guide for solutionists

Bronwyn Williams
Paperback / softback
232 pages
was: R 340.95
now: R 306.95
Stock is usually dispatched in 6-12 days from date of order

Look around you is anything real or normal any more? News, images and videos created by AI are everywhere.

| more |

| add to trolley |

The Coming Wave: AI, Power and Our Future

Mustafa Suleyman
Paperback / softback
352 pages
was: R 295.95
now: R 265.95
Stock is usually dispatched in 6-12 days from date of order

| more |

| add to trolley |