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Persuasion: A Key Idea for Business and Society

By (author) Stephen Dunne

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Persuasion. Philosophers have worried about it. Political and economic actors have weaponised it. Psychologists have measured it. Prose writers have required it. Weâ€™re all subjected to it. And some have even mastered it. Of them, we are often very suspicious. Why is that? Persuasion: A Key Idea for Business and Society asks the disciplines of philosophy, politics, psychology, and prose analysis â€“ the 4 Ps of persuasion â€“ to answer this important question. The book is written for students and teachers of business and marketing but will also guide researchers across the social sciences and humanities.

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The Colonialist: The Vision of Cecil Rhodes

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This first comprehensive biography of Cecil Rhodes in a generation illuminates Rhodesâ€™s vision for the expansion of imperialism in southern Africa, connecting politics and industry to internal development, and examines how this fueled a lasting, white-dominated colonial society.

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