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Hard Looks: Masculinities, Spectatorship and Contemporary Consumption

By (author) Sean Nixon

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Hard Looks is a fascinating examination of the new masculine imagery that has developed in relation to popular consumption over the last decade. the author skilfully investigates the development of this 'new man' imagery and its relationship to contemporary formations of masculinity and masculine culture. Focusing on the emergence in the mid-1980s of a wide range of new representations of masculinity in the retail, advertising and publishing industries, the author analyses the practices and derives used to underpin the production and circulation of this imagery. The author traces the novelty of these commercially produced representations and analyses their role in producing a space for an ambivalent masculine sexual identity. Drawing strongly on contemporary cultural theory, Hard Looks combines stimulating theoretical debates on representation and cultural identity with authoritative empirical research on the media and retail industries. This lively and innovative study will prove essential reading for sociologists interested in the study of men and masculinities and students of culture, media and gender studies.

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Helgoland: The Strange and Beautiful Story of Quantum Physics

Carlo Rovelli
Paperback / softback
208 pages
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The Coming Wave: AI, Power and Our Future

Mustafa Suleyman
Paperback / softback
352 pages
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The Order of Time

Carlo Rovelli
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224 pages
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Originally published in Italian: L'ordine del tempo (Milan: Adelphi Edizioni, 2017).

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