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books
| book details |
Hospitality Marketing in the Digital Age: Social Media and Online Branding
Edited by Vikas Sharma, Edited by Dhananjay Srivastav, Edited by Virendra Kumar Arya
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| on special |
normal price: R 5 669.95
Price: R 5 385.95
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| book description |
In an era dominated by digital platforms, this book explores the evolving role of social media and online branding in the hospitality industry. This book offers essential insights into how businesses can leverage digital tools to enhance customer engagement, build brand loyalty, and drive sales. From the impact of social media influencers to effective content strategies, this collection provides practical, real-world examples and strategies for navigating today's competitive marketplace. Aimed at hospitality professionals, marketers, and students, it explores key trends and technologies shaping the future of the industry. The book also addresses the challenges of maintaining authenticity and trust in a digital world where perceptions can be shaped in an instant. Perfect for anyone seeking to understand the dynamic intersection of hospitality and digital marketing, this volume is a comprehensive guide to thriving in the online space.
| product details |
Normally shipped |
Publisher | Cambridge Scholars Publishing
Published date | 1 Jul 2026
Language |
Format | Hardback
Pages | 446
Dimensions | 212 x 148 x 0mm (L x W x H)
Weight | 0g
ISBN | 978-1-0364-7878-0
Readership Age |
BISAC | business & economics / industries / service industries
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