| book details |

Cinema and the Entertainment Industry in the Age of AI

Edited by Bhupinder Singh, Edited by Parma Nand, Edited by Saquib Ahmed

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normal price: R 5 047.95

Price: R 4 542.95

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| book description |

This book analyses the dramatic changes which AI brings to film: content production, creation, distribution and also the way it will connect and engage with audiences. This edited collection provides a comprehensive examination of what AI means for the film industry as journals and news outlets report on the predictive analytical ensemble production information tools changing the industry; on set, in pre- and post-production, by adjucating, financing and talent relations, the adoption and new mindset finishing, delivery and release planning, marketing and audience prediction, project packaging and acquisition and so on. The book moves beyond virtual actors and AI-generated scripts to discuss the opportunities this new revolution represents and the ethical challenges it brings. It also explores the legal, cultural, and economic implications, and provides critical understanding of changing intellectual property regimes and creative economies. With an eye cast to the future, the book imagines how the media and entertainment industry will evolve when humans collaborate with machines on new forms of creativity. Perfect for academics, media studies and journalism students, and industry practitioners, this book provides readers with a broad overview of the ways in which the rise of AI technology is reshaping the world of cinema and entertainment in the 21st century.