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Selling and Negotiation Skills: A Pragmatic Approach

By (author) Prashant Chaudhary

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normal price: R 7 390.95

Price: R 6 651.95


| book description |

This book is a complete guide to learning the critical selling and negotiation skills to gain a competitive edge in a challenging business environment. The volume covers various negotiation approaches, strategies, tactics and styles that are adaptable and compatible with emerging business models and technologies. Businesses worldwide are adapting to changing consumer behaviour and focusing on more sustainable and future-ready selling and negotiation strategies. Richly illustrated with examples from diverse domains and real-life situations for an easy understanding of the subject, this book looks at strategies, tactics and styles for negotiation and the tools or technologies used for effectively selling; business cases and scenarios that illustrate the direct application of concepts, making the book practical, accessible and relevant and customer-centric selling and negotiation strategies, processes and approaches. A valuable companion for students, teachers, research scholars and professionals working in sales, business and management, this revised edition will also be of interest to those working in the areas of global business and trade, international affairs, marketing and economics.

| product details |



Normally shipped | This title will take longer to obtain, and should be delivered in 6-8 weeks
Publisher | Taylor & Francis Ltd
Published date | 17 Oct 2024
Language |
Format | Hardback
Pages | 322
Dimensions | 234 x 156 x 0mm (L x W x H)
Weight | 660g
ISBN | 978-1-0328-8512-4
Readership Age |
BISAC | business & economics / distribution


| other options |



Normally shipped | Available from overseas. Usually dispatched in 14 days
Readership Age |
Normal Price | R 8 941.95
Price | R 8 047.95 | on special |



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