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Food Marketing and Labelling: A Practical Guide

By (author) Debasish Biswas, By (author) Debarun Chakraborty, By (author) Atanu Manna

| on special |

normal price: R 6 596.95

Price: R 6 266.95

| book description |

This book provides in-depth coverage of the interconnection among food marketing, labelling, and technology to enhance consumers’, practitioners’, and scholars’ understanding of the modern food market. In 14 chapters, it explores the marketing, labelling, and technological aspects of the food industry. It briefly discusses crucial aspects of food marketing, from consumer preferences and branding strategies to regulation in food labelling, technological advancement, and sustainable practices. It allows readers to understand the holistic view of food marketing, labelling, and technology and their interrelationship. Throughout, it includes several case studies and practical examples. Key Features Analyses consumer psychology behind food choice and marketing strategy Covers food labelling regulations and compliance and nutritional requirements extensively Includes sustainable and ethical dimensions of food marketing, labelling, and technology for guiding readers on responsible practices

| product details |



Normally shipped | Available from overseas. Usually dispatched in 14 days
Publisher | Taylor & Francis Ltd
Published date | 26 Jun 2025
Language |
Format | Hardback
Pages | 356
Dimensions | 234 x 156 x 0mm (L x W x H)
Weight | 860g
ISBN | 978-1-0327-5300-3
Readership Age |
BISAC | technology / food science

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Normally shipped | This title will be printed on demand for your order. Delivery will be 6 weeks or less.
Readership Age |
Normal Price | R 8 148.95
 Price | R 7 740.95 | on special |
Out of Print / Publication Cancelled

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The Coming Wave: AI, Power and Our Future

Mustafa Suleyman
Paperback / softback
352 pages
was: R 295.95
now: R 265.95
Stock is usually dispatched in 6-12 days from date of order

The Order of Time

Carlo Rovelli
Paperback / softback
224 pages
was: R 295.95
now: R 265.95
Available from overseas. Usually dispatched in 3 to 6 weeks
Originally published in Italian: L'ordine del tempo (Milan: Adelphi Edizioni, 2017).

Helgoland: The Strange and Beautiful Story of Quantum Physics

Carlo Rovelli
Paperback / softback
208 pages
was: R 295.95
now: R 265.95
Available from overseas. Usually dispatched in 3 to 6 weeks
 
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