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books
| book details |
International Marketing: Strategy and Theory
By (author) Sak Onkvisit, By (author) Michael A. Merz, By (author) John J. Shaw
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| on special |
normal price: R 13 850.95
Price: R 13 157.95
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| book description |
This comprehensive text provides students with a solid foundation in international marketing theory, research, and practice. Fully updated throughout, the book covers all the latest trends and topics, including e-commerce, digitalization, corporate sustainability, business ethics, corporate social responsibility, cryptocurrency, and the broader political and economic context. New international case studies and mini-cases from the US, Europe, China and Japan are incorporated, alongside enhanced pedagogy to structure learning such as chapter objectives, summaries, and discussion questions. Placing a unique emphasis on the importance of academic research, all academic references and marketing theories have also been updated. Demonstrating the complexities of marketing on a global scale, this well-regarded text should be core reading for advanced undergraduate and postgraduate students of international and global marketing, marketing management, and strategic marketing. Online resources include chapter-by-chapter PowerPoint slides, a test bank, cases and discussion questions, and videos to accompany specific topics.
| product details |
Normally shipped |
Publisher | Taylor & Francis Ltd
Published date | 4 Jun 2025
Language |
Format | Hardback
Pages | 512
Dimensions | 246 x 174 x 0mm (L x W x H)
Weight | 1160g
ISBN | 978-1-0325-8369-3
Readership Age |
BISAC | business & economics / international / marketing
| other options |
Normally shipped |
Readership Age |
Normal Price | R 16 505.95
Price | R 15 679.95
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