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International Marketing: Strategy and Theory

By (author) Sak Onkvisit, By (author) Michael A. Merz, By (author) John J. Shaw

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normal price: R 3,932.95

Price: R 3,539.95

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| book description |

This comprehensive text provides students with a solid foundation in international marketing theory, research, and practice. Fully updated throughout, the book covers all the latest trends and topics, including e-commerce, digitalization, corporate sustainability, business ethics, corporate social responsibility, cryptocurrency, and the broader political and economic context. New international case studies and mini-cases from the US, Europe, China and Japan are incorporated, alongside enhanced pedagogy to structure learning such as chapter objectives, summaries, and discussion questions. Placing a unique emphasis on the importance of academic research, all academic references and marketing theories have also been updated. Demonstrating the complexities of marketing on a global scale, this well-regarded text should be core reading for advanced undergraduate and postgraduate students of international and global marketing, marketing management, and strategic marketing. Online resources include chapter-by-chapter PowerPoint slides, a test bank, cases and discussion questions, and videos to accompany specific topics.

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Normally shipped | Forthcoming. We are not accepting backorders for this item yet
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Normal Price | R 5,215.95
Price | R 4,694.95 | on special |

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Living in a hut in 21st Century South Africa

Monde Ndandani
Paperback / softback
142 pages
was: R 220.95
now: R 198.95
Usually delivered in 6-12 days

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Everyday Stoicism: Ancient Solutions to Modern Day Problems from Marcus Aurelius and the Stoics

Gareth Southwell
Hardback
240 pages
was: R 360.95
now: R 324.95
Usually dispatched in 6-12 days

An accessible introduction to Stoic philosophy packed with inspirational quotes and practical ideas to help you live better.

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The Coming Wave: AI, Power and Our Future

Mustafa Suleyman
Paperback / softback
352 pages
was: R 296.95
now: R 266.95
Available from overseas. Usually dispatched in 3 to 6 weeks

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The Memory Collectors: A Novel

Dete Meserve
Paperback / softback
320 pages

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