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International Marketing: Strategy and Theory

By (author) Sak Onkvisit, By (author) Michael A. Merz, By (author) John J. Shaw

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normal price: R 4,047.95

Price: R 3,642.95

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| book description |

This comprehensive text provides students with a solid foundation in International Marketing theory, research, and practice. Fully updated throughout, the book covers all the latest trends and topics, including e-commerce, digitalization, corporate sustainability, business ethics, corporate social responsibility, cryptocurrency, and the broader political and economic context. New international case studies and mini-cases from the US, Europe, China and Japan are incorporated, alongside enhanced pedagogy to structure learning such as chapter objectives, summaries, and discussion questions. Placing a unique emphasis on the importance of academic research, all academic references and marketing theories have also been updated. Demonstrating the complexities of marketing on a global scale, this well-regarded text should be core reading for advanced undergraduate and postgraduate students of international and global marketing, marketing management and strategic marketing. Online resources include chapter-by-chapter PowerPoint slides, a test bank, cases and discussion questions, and videos to accompany specific topics.

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Normally shipped | Forthcoming. We are not accepting backorders for this item yet
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Normal Price | R 5,421.95
Price | R 4,879.95 | on special |

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