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Persuasion: A Key Idea for Business and Society

By (author) Stephen Dunne

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normal price: R 1,890.95

Price: R 1,701.95

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Persuasion. Philosophers have worried about it. Political and economic actors have weaponised it. Psychologists have measured it. Prose writers have required it. Weâ€™re all subjected to it. And some have even mastered it. Of them, we are often very suspicious. Why is that? Persuasion: A Key Idea for Business and Society asks the disciplines of philosophy, politics, psychology, and prose analysis â€“ the 4 Ps of persuasion â€“ to answer this important question. The book is written for students and teachers of business and marketing but will also guide researchers across the social sciences and humanities.

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Survive the AI Apocalypse: A guide for solutionists

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Paperback / softback
232 pages
was: R 340.95
now: R 306.95
Forthcoming

Let's stare the future down and, instead of fearing AI, become solutionists.

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Enquiries only

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Paperback / softback
528 pages
was: R 425.95
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Usually dispatched in 6-12 days

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The Coming Wave: AI, Power and Our Future

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Paperback / softback
352 pages
was: R 295.95
now: R 265.95
Stock is usually dispatched in 6-12 days from date of order

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