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books
| book details |
Business Digitalization: Corporate Identity and Reputation
Edited by Pantea Foroudi, Edited by Maria Teresa Cuomo
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| on special |
normal price: R 1 812.95
Price: R 1 631.95
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| book description |
Technological advances, alongside increasing globalization and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organizations must react and adapt quickly to compete. This book investigates and explores the impact of digital transformation on building corporate branding, identity and reputation. This book brings together international contributors to provide examples from a wide range of industries and firms, including the retailing and agrifood industries, and illustrates the many dimensions of corporate branding and theories and how they can be aided by digital transformation. It explores the connection of branding with artificial intelligence, social media networks and technologies 4.0, as well as the limitations and challenges they might deliver. Using a combination of theory, primary research findings and practice, this book offers viewpoints and expertise from multiple regions, appealing to a global audience. This edited collection serves as an important resource for researchers, scholars and postgraduate students of marketing, brand management and corporate communications and those interested in the emerging relationship with technology.
| product details |
Normally shipped |
Publisher | Taylor & Francis Ltd
Published date | 18 Dec 2024
Language |
Format | Paperback / softback
Pages | 188
Dimensions | 234 x 156 x 0mm (L x W x H)
Weight | 370g
ISBN | 978-1-0325-1236-5
Readership Age |
BISAC | business & economics / general
| other options |
Normally shipped |
Readership Age |
Normal Price | R 2 278.95
Price | R 2 050.95
| on special |
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An epic love story with the pulse of a thriller that asks: what would you risk for a second chance at first love?
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Matt Dinniman
Paperback / softback
480 pages
was: R 523.95
now: R 461.95
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