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books
| book details |
Gastronomic Tourism Experiences and Experiential Marketing
Edited by Saurabh Kumar Dixit, Edited by Girish Prayag
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| on special |
normal price: R 1 812.95
Price: R 1 631.95
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| book description |
This book examines and offers insights into original, transdisciplinary, conceptual, and methodological perspectives on gastronomic tourism experiences from both tourists and service providers’ perspectives. Gastronomic experiences for tourists can take many forms, including cooking classes, sustainable gastronomy, visiting farms, attending food festivals, and eating with locals in their home, among others. From an experiential marketing perspective, gastronomic tourist experiences provide an opportunity to further understand co-creation opportunities for chefs, destinations and other service providers. Service providers play a key role in packaging and promoting such experiences to differentiate destinations and build their reputation and destination image. The various chapters in this book cover a wide range of gastronomic experiences from different continents including Australia, Asia and Europe. The book also provides a review of current research themes on the topic, thus identifying areas where further research is needed. Gastronomic Tourism Experiences and Experiential Marketing is an essential read for both undergraduate and postgraduate students of Tourism, Hospitality, Management and Consumer Behaviour. This book will also be beneficial for industry practitioners and service providers who have an interest in understanding tourists who partake in gastronomic experiences. The chapters in this book were originally published as a special issue of Tourism Recreation Research.
| product details |
Normally shipped |
Publisher | Taylor & Francis Ltd
Published date | 26 Aug 2024
Language |
Format | Paperback / softback
Pages | 146
Dimensions | 280 x 210 x 0mm (L x W x H)
Weight | 290g
ISBN | 978-1-0324-1284-9
Readership Age |
BISAC | business & economics / industries / hospitality, travel & tourism
| other options |
Normally shipped |
Readership Age |
Normal Price | R 2 278.95
Price | R 2 050.95
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Matt Dinniman
Paperback / softback
480 pages
was: R 523.95
now: R 461.95
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An epic love story with the pulse of a thriller that asks: what would you risk for a second chance at first love?
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