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books
| book details |
Base of the Pyramid Markets in Latin America: Innovation and Challenges to Sustainability
Edited by Ximena Rueda Fajardo, Edited by Marlen Gabriele Arnold, Edited by Judy N. Muthuri, Edited by Stefan Gold
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| on special |
normal price: R 1 951.95
Price: R 1 756.95
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| book description |
This book focuses on the Base of the Pyramid (BOP) in Latin America and examines the role of the markets in serving low-income populations as consumers, distributors, and entrepreneurs. Deep inequalities, violence, and urbanisation characterise the region. Despite the reduction of poverty observed during the first two decades of the 21st century, Latin America is the most unequal region in the world. Outside active war zones, the region has the highest homicide rate in the world and violence and inequality are both deeply intertwined. Markets have a crucial role to play in closing this gap and offering job and income opportunities, especially to unemployed youth, paving the way for safer, more peaceful, and sustainable development. The book also offers a theoretical reflection on the role that community enterprises who manage common-pool resources can play in serving markets and creating income opportunities for the rural poor. The book is recommended for managers, policy makers, students, and scholars interested in Base of the Pyramid markets and their potential to lift people out of poverty and to promote a more equal society.
| product details |
Normally shipped |
Publisher | Taylor & Francis Ltd
Published date | 31 May 2023
Language |
Format | Paperback / softback
Pages | 134
Dimensions | 234 x 156 x 0mm (L x W x H)
Weight | 240g
ISBN | 978-1-0320-4387-6
Readership Age |
BISAC | business & economics / economics / macroeconomics
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Normally shipped |
Readership Age |
Normal Price | R 2 306.95
Price | R 2 076.95
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