|
|
books
| book details |
Consumer Behaviour in Hospitality and Tourism
Edited by Saurabh Kumar Dixit, Edited by Kuan-Huei Lee, Edited by Poh Theng Loo
|
|
| on special |
normal price: R 1 942.95
Price: R 1 747.95
|
| book description |
Consumer behaviour includes individual decision-making (IDM). IDM has implications in customer satisfaction, loyalty, and other behavioural intentions toward the organisations’ products and services. Consumer Behaviour in Hospitality and Tourism targets to study consumers and tourists in different leisure and touristic places such as hotels, convention centres, amusement parks, national parks, and the transportation sector. The aim of this book is to provide a broad view of novel topics and presents the current scenario in the hospitality and business arena. This edited volume has seven chapters and each chapter addresses varied themes relating to consumer behaviour, ranging from sustainable tourism, environmental issues, and green tourism to the impact of hotel online reviews using social media. It will be of great interest to researchers and scholars interested in Consumer Behaviour, Hospitality, and Tourism. The chapters in this book were originally published as a special issue of the Journal of Global Scholars of Marketing Science.
| product details |
Normally shipped |
Publisher | Taylor & Francis Ltd
Published date | 25 Sep 2023
Language |
Format | Paperback / softback
Pages | 132
Dimensions | 246 x 174 x 0mm (L x W x H)
Weight | 260g
ISBN | 978-1-0320-1936-9
Readership Age |
BISAC | business & economics / industries / hospitality, travel & tourism
| other options |
Normally shipped |
Readership Age |
Normal Price | R 2 357.95
Price | R 2 121.95
| on special |
|
|
To view the items in your trolley please sign in.
| sign in |
|
|
|
| specials |
|
|
|
|
Matt Dinniman
Paperback / softback
480 pages
was: R 523.95
now: R 461.95
|
|
An epic love story with the pulse of a thriller that asks: what would you risk for a second chance at first love?
|
|
|
|
